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Thai Jasmine rice is a traditional Thai rice variety, found commonly in the small village of Bang Klar in central Thailand. Long ago, Jasmine rice was not very popular and therefore was only consumed in local and nearby villages. This is because traditional Jasmine Rice was dark in color and becomes very soft when cooked, while traditional Thais preferred to eat rice that is relatively hard. In the early 1970s, Thailand started to develop rapidly. Both the private and government sectors of the economy looked for alternative rice varieties to trade in the international markets. Jasmine rice was therefore transferred to other regions to be test-grown. The studies carried out revealed that Jasmine Rice grown in the Northeastern regions of Thailand gave white-looking, beautiful rice without loosing its aroma and soft cooking characteristic. This was the quality of rice preferred by the upper export-oriented markets. The first Jasmine export marked the beginning of its growing popularity.
 


 

 

 

 

 

 

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8 SIAM BLDG., SAP ROAD, BANGRAK, BANGKOK 10500, THAILAND
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